Objective
Develop a healthy eating program to help Yummly users adopt a healthier cooking lifestyle during the pandemic
Team Breakdown
Product Director, Engineer Manager, Data Manager, Content Director
Success Metrics
Increase subscription sign-up, Increase premium recipe retention
Duration
2 month(s)
Objective
Develop a healthy eating program to help Yummly users adopt a healthier cooking lifestyle during the pandemic
Team Breakdown
Product Director, Engineer Manager, Data Manager, Content Director
Success Metrics
Increase subscription sign-up, Increase premium recipe retention
Duration
2 month(s)
Objective
Develop a healthy eating program to help Yummly users adopt a healthier cooking lifestyle during the pandemic
Team Breakdown
Product Director, Engineer Manager, Data Manager, Content Director
Success Metrics
Increase subscription sign-up, Increase premium recipe retention
Duration
2 month(s)
Background
As a recipe content aggregator, COVID-19 brought an unprecedented impact to Yummly, as shifting consumer behaviors led to a surge in home cooking. With more people at home, data showed a sharp rise in healthy recipe traffic, as users looked for nutritious ideas, tried new cuisines, and searched for easier ways to plan meals. I was tasked to investigate the sudden demand for recipes during Covid-19 to explore new premium product opportunities for Yummly users.
Background
As a recipe content aggregator, COVID-19 brought an unprecedented impact to Yummly, as shifting consumer behaviors led to a surge in home cooking. With more people at home, data showed a sharp rise in healthy recipe traffic, as users looked for nutritious ideas, tried new cuisines, and searched for easier ways to plan meals. I was tasked to investigate the sudden demand for recipes during Covid-19 to explore new premium product opportunities for Yummly users.
Background
As a recipe content aggregator, COVID-19 brought an unprecedented impact to Yummly, as shifting consumer behaviors led to a surge in home cooking. With more people at home, data showed a sharp rise in healthy recipe traffic, as users looked for nutritious ideas, tried new cuisines, and searched for easier ways to plan meals. I was tasked to investigate the sudden demand for recipes during Covid-19 to explore new premium product opportunities for Yummly users.
Research
I conducted five 45-minute one-on-one interviews with Yummly seed users to deep-dive the impact of COVID-19 and how it influenced their daily usage.
Research
I conducted five 45-minute one-on-one interviews with Yummly seed users to deep-dive the impact of COVID-19 and how it influenced their daily usage.
Research
I conducted five 45-minute one-on-one interviews with Yummly seed users to deep-dive the impact of COVID-19 and how it influenced their daily usage.
Journey Mapping
After understanding the user pain points, I created a user journey map that highlights their thoughts and emotions while also exploring potential opportunities that the program can offer, using a specific persona and scenario.
Journey Mapping
After understanding the user pain points, I created a user journey map that highlights their thoughts and emotions while also exploring potential opportunities that the program can offer, using a specific persona and scenario.
Journey Mapping
After understanding the user pain points, I created a user journey map that highlights their thoughts and emotions while also exploring potential opportunities that the program can offer, using a specific persona and scenario.
Early Concept
Early Concept
Early Concept
Program Recipe Selection
Design Exploration
Program Recipe Selection
Design Exploration
Program Recipe Selection
Design Exploration
Motivational Mechanic
Design Exploration
Motivational Mechanic
Design Exploration
Motivational Mechanic
Design Exploration
Meal Planner Integration
Meal Planner Integration
Meal Planner Integration
Final Prototype
Final Prototype
Final Prototype
User Feedback
User Feedback
User Feedback
After 2 months release
After 2 months release
After 2 months release