Objective
Accommodate 2026 SNAP EBT regulation updates by ensuring state-mandated ineligible grocery items are clearly identified and integrated into the checkout experience for Amazon.
Team Breakdown
Product Manager, Engineer Lead, Payment Design Lead
Success Metrics
Launch new SNAP EBT restriction before 1/1/2026
Duration
2.5 month(s)
Objective
Accommodate 2026 SNAP EBT regulation updates by ensuring state-mandated ineligible grocery items are clearly identified and integrated into the checkout experience for Amazon.
Team Breakdown
Product Manager, Engineer Lead, Payment Design Lead
Success Metrics
Launch new SNAP EBT restriction before 1/1/2026
Duration
2.5 month(s)
Objective
Accommodate 2026 SNAP EBT regulation updates by ensuring state-mandated ineligible grocery items are clearly identified and integrated into the checkout experience for Amazon.
Team Breakdown
Product Manager, Engineer Lead, Payment Design Lead
Success Metrics
Launch new SNAP EBT restriction before 1/1/2026
Duration
2.5 month(s)
Task #1: Educational Badging
SNAP EBT provides low-income households with funds on an EBT card to purchase eligible food items. Starting in 2026, the USDA approved 12 state waivers that introduce new restrictions—such as limiting soda and energy drink purchases. The design ask is to ensure customers in restricted states can clearly understand which products are SNAP-eligible when shopping on Amazon.
Task #1: Educational Badging
SNAP EBT provides low-income households with funds on an EBT card to purchase eligible food items. Starting in 2026, the USDA approved 12 state waivers that introduce new restrictions—such as limiting soda and energy drink purchases. The design ask is to ensure customers in restricted states can clearly understand which products are SNAP-eligible when shopping on Amazon.
Task #1: Educational Badging
SNAP EBT provides low-income households with funds on an EBT card to purchase eligible food items. Starting in 2026, the USDA approved 12 state waivers that introduce new restrictions—such as limiting soda and energy drink purchases. The design ask is to ensure customers in restricted states can clearly understand which products are SNAP-eligible when shopping on Amazon.
Search Page Badge
Several search badge explorations were conducted to kick off discussion, and the final decision was made based on cross-functional technical complexity.
Search Page Badge
Several search badge explorations were conducted to kick off discussion, and the final decision was made based on cross-functional technical complexity.
Search Page Badge
Several search badge explorations were conducted to kick off discussion, and the final decision was made based on cross-functional technical complexity.
Detail Page Badge
Detail page badge were explored to help educate customers without the need to click on the link for bottom trey description.
Detail Page Badge
Detail page badge were explored to help educate customers without the need to click on the link for bottom trey description.
Detail Page Badge
Detail page badge were explored to help educate customers without the need to click on the link for bottom trey description.
Bottom Trey
Bottom trey pop-up providing more restriction information
Bottom Trey
Bottom trey pop-up providing more restriction information
Bottom Trey
Bottom trey pop-up providing more restriction information
Survey & Alignment
After aligning on the internal messaging framework, design conducted a scrappy survey with 500 SNAP EBT customers to identify the clearest language and the most effective bottom-tray information.
Survey & Alignment
After aligning on the internal messaging framework, design conducted a scrappy survey with 500 SNAP EBT customers to identify the clearest language and the most effective bottom-tray information.
Survey & Alignment
After aligning on the internal messaging framework, design conducted a scrappy survey with 500 SNAP EBT customers to identify the clearest language and the most effective bottom-tray information.
Task #2: Default Payment Prevention
The experience must ensure that SNAP EBT customers do not unintentionally pay out-of-pocket for items impacted by the new restrictions. The checkout flow should proactively surface clear, timely alerts to inform customers when certain cart items are ineligible and may affect their default payment method. Key areas of focus:
Task #2: Default Payment Prevention
The experience must ensure that SNAP EBT customers do not unintentionally pay out-of-pocket for items impacted by the new restrictions. The checkout flow should proactively surface clear, timely alerts to inform customers when certain cart items are ineligible and may affect their default payment method. Key areas of focus:
Task #2: Default Payment Prevention
The experience must ensure that SNAP EBT customers do not unintentionally pay out-of-pocket for items impacted by the new restrictions. The checkout flow should proactively surface clear, timely alerts to inform customers when certain cart items are ineligible and may affect their default payment method. Key areas of focus:
Alert Messages
After aligning with Product and the Payments team, we identified the critical touch points where proactive messaging is required.
Alert Messages
After aligning with Product and the Payments team, we identified the critical touch points where proactive messaging is required.
Alert Messages
After aligning with Product and the Payments team, we identified the critical touch points where proactive messaging is required.
Checkout Experience Prototype
Checkout Experience Prototype
Checkout Experience Prototype
After 2 months of release
After 2 months of release
After 2 months of release